The Petcare Factory
Privacy Policy
This Privacy Policy sets out how we, The Petcare Factory, collect, store and use information about you when you use or interact with our website, www.thepetcarefactory.com (our website) and where we otherwise obtain or collect information about you.
This Privacy Policy is effective from 25th April 2018
Please read this Privacy Policy carefully. We recommend that you print off a copy of this Privacy Policy for your records, as well as any future versions, as we may update it from time to time.
This section summarises how we obtain, store and use information about you. It is intended to provide a very general overview only. It is not complete in and of itself and it must be read in conjunction with the corresponding full sections of this Privacy Policy.
Data Controller: The Petcare Factory Ltd.
How we collect or obtain information about you:
When you provide it to us (e.g. by contacting us, placing an order on our website, signing up for our newsletter or completing any online forms found on our website which are submitted.
From your use of our website, using cookies.
Information we collect: name, contact details, delivery information, IP address, information from cookies, information about your computer or device (e.g. device and browser type), information about how you use our website (e.g. which pages you have viewed, the time when you view them and what you clicked on, and the geographical location from which you accessed our website (based on your IP address).
How we use your information: for administrative and business purposes (mainly to contact you and process orders you place on our website), to improve our business and website, to advertise our goods and services, to analyse your use of our website, and in connection with our legal rights and obligations.
Disclosure of your information to third parties: only to the extent necessary to run our business, to our service providers, to fulfil any contracts we enter into with you, and where required by law or to enforce our legal rights.
Do we sell your information to third parties (other than in the course of a business sale or purchase or similar event): No
How long we retain your information: for no longer than necessary, taking into account any legal obligations we have (e.g. to maintain records for tax purposes), any other legal basis we have for using your information (e.g. your consent, performance of a contract with you or our legitimate interests as a business) and specific additional factors described in the main section below entitled How long we retain your information. For specific retention periods in relation to certain information which we collect from you, please see the main section below entitled How long we retain your information.
How we secure your information: using appropriate technical and organisational measures such as storing your information on secure servers, encrypting transfers of data to or from our servers using Secure Sockets Layer (SSL) technology, using third-party secure encrypted payments options via our websites such as Stripe and PayPal, only granting access to your information where necessary.
Use of cookies: we use cookies on our website, including essential, functional and analytical cookies. For more information, please visit our cookie policy.
Transfers of your information outside the European Economic Area: in certain circumstances, as our website is not hosted in the United Kingdom, we may need to transfer your information outside of the European Economic Area, including to the United States of America. Where we do so, we ensure appropriate safeguards are in place, including, for example, that the third parties handling and storing the data outside the European Economic Area have self-certified themselves as compliant with the EU-US Privacy Shield.
Your rights in relation to your information
to access your information and to receive information about its use.
to have your information corrected and/or completed.
to have your information deleted.
to restrict the use of your information.
to receive your information in a portable format.
to object to the use of your information.
to withdraw your consent to the use of your information.
to complain to a supervisory authority.
Sensitive personal information: we do not knowingly or intentionally collect what is commonly referred to as 'sensitive personal information'. Please do not submit sensitive personal information about you to us. For more information, please see the main section below entitled Sensitive Personal Information.
The data controller in respect of our website is The Petcare Factory Ltd, a limited company registered in England and Wales (company registration number: 10423288) of registered address 18 Church Street, Ashton Under Lyne, Lancashire, United Kingdom, OL6 6XE.
You can contact the data controller by writing to The Petcare Factory, PO Box 190, Normanton, WF10 9DD or email at ask@thepetcarefactory.com.
If you have any questions about this Privacy Policy, please get in touch with the data controller using the details above.
We collect and use information from website visitors in accordance with this section and the section entitled Disclosure and additional uses of your information.
Web server log information
We use a third party server to host our website called Squarespace, the privacy policy of which is available here: https://www.squarespace.com/privacy/. Our website server automatically logs the IP address you use to access our website as well as other information about your visit, such as the pages accessed, information requested, the date and time of the request, the source of your access to our website (e.g. the website or URL (link) which referred you to our website), and your browser version and operating system.
Our server is located in the United States and accordingly, your information is transferred outside the European Economic Area (EEA). For further information, and information on the safeguards used, please see the section of this privacy policy entitled Transfers of your information outside the European Economic Area.
Use of website server log information for IT security purposes
Our third-party hosting provider collects and stores server logs to ensure network and IT security and so that the server and website remain uncompromised. This includes analysing log files to help identify and prevent unauthorised access to our network, the distribution of malicious code, denial of services attacks and other cyber attacks by detecting unusual or suspicious activity.
We do not make, nor do we allow, our website server provider to make any attempt to identify you from the information collected via server logs.
Legal basis for processing: compliance with a legal obligation to which we are subject (Article 6(1)(c) of the General Data Protection Regulation).
Legal obligation: we have a legal obligation to implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk of our processing of information about individuals. Recording access to our website using server log files is such a measure.
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: we have a legitimate interest in using your information to ensure network and information security.
Cookies
Cookies are data files which are sent from a website to a browser to record information about users for various purposes.
We use cookies, including essential, functional and analytical cookies. For further information on how we use cookies, please see our cookie policy.
You can reject some or all of the cookies we use on or via our website by changing your browser settings, but doing so can impair your ability to use our website or some or all of its features. For further information about cookies, including how to change your browser settings and other ways to reject cookies, please visit www.allaboutcookies.org or see our cookie policy.
We collect and use information from individuals who contact us in accordance with this section and the section entitled Disclosure and additional uses of your information.
When you send an email to any email address displayed on our website, we collect your email address and any other information you provide in that email (such as your name, telephone number and the information contained in any signature block in your email).
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.
Transfer and storage of your information
We use a third party email provider to store emails you send us. Our third party email provider is located in the United Kingdom.
Emails you send us will be stored within the European Economic Area on our third party email provider's servers in the United Kingdom.
Contact form
When you contact us using our contact form, we collect the following information: your name, email address and any information you include in the message field.
If you do not provide the mandatory information required by our contact form (usually a minimum of a name and email address so we are able to reply), you will not be able to submit the contact form, and we will not receive your enquiry.
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.
Transfer and storage of your information
Messages you send us via our contact form will be transferred to our email provider's servers in the United Kingdom, within the European Economic Area.
Post
If you contact us by post, we will collect any information you provide to us in any postal communications you send us.
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.
Transfer and storage of your information
The information you send us by post is stored in the United Kingdom.
We collect and use information from individuals who interact with particular features of our website in accordance with this section and the section entitled Disclosure and additional uses of your information.
Newsletter
When you sign up for our newsletter on our website, or you select the subscribe to our email list box at checkout and opt to receive news, special offers and general health advice from us, we collect your name and email address.
Legal basis for processing: your consent (Article 6(1)(a) of the General Data Protection Regulation). Consent: you give your consent to us sending you our e-newsletter by signing up to receive it using the steps described above.
Transfer and storage of your information
We use a third-party service to send out our e-newsletter and administer our mailing list, called AWeber Systems. You can view more information by viewing their privacy policy.
Information you submit to subscribe to our newsletter/mailing list will be stored outside the European Economic Area on AWeber's servers in the United States of America. For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.
Use of web beacons in emails
Technologies such as web beacons are used in the emails sent using AWeber, which allows us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates and click-through rates. We will only use web beacons in our emails if you have consented to us doing so.
Registering on our website
When you register and create an account on our website, as a minimum, we collect the following information: your name, email address and password (we are not able to view your password). Other information can be stored against your account, although this is purely optional and is intended to make ordering from our website a more straightforward process. This additional information includes delivery address details (including street address, town/city, postcode, county and country) and different payment options, which are encrypted and are not visible to the owners of the website.
If you do not provide the mandatory information required by the registration form, you will not be able to register or create an account on our website.
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: registering and administering accounts on our website to provide you access to view past orders and simplify the ordering process by allowing you to store address and payment data.
Transfer and storage of your information
Information you submit to us via the registration form on our website will be stored securely outside the European Economic Area on our third party hosting provider's servers in the United States of America.
For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.
We collect and use information from individuals who place an order on our website in accordance with the information in this section and the section entitled Disclosure and additional uses of your information.
Information collected when you place an order
Mandatory information
When you place an order for goods or services on our website, we collect your name, email address and shipping address. If you have previously created an account for our website, you can enter your email and password in order to pre-populate already stored data. For further information, see 'Email list communications' in this section below.
If you do not provide this information, you will not be able to purchase goods or services from us on our website or enter into a contract with us.
Legal basis for processing: necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why it is necessary to perform a contract: we need the mandatory information collected by our checkout form to establish who the contract is with and to contact you to fulfil our obligations under the contract, including sending you receipts and order confirmations.
Legal basis for processing: compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation).
Legal obligation: we have a legal obligation to issue you with an invoice for the goods and services you purchase from us where you are VAT registered and we require the mandatory information collected by our checkout form for this purpose. Invoices will be emailed to the address you supply at the time of ordering once the goods have been dispatched. We also have a legal obligation to keep accounting records, including records of transactions.
Processing your payment
As part of the process of placing an order on our website, you will need to make payment for the goods or services you have ordered. In order to process your payment, we use a number of third-party payment processors, including Stripe and PayPal. Your payment will be processed by the payment provider you choose to process your payment at checkout.
Stripe has been audited by a PCI-certified auditor and is certified to PCI Service Provider Level 1. This is the most stringent level of certification available in the payments industry.
The third-party payment processors we use all collect, use and process your information, including payment information, in accordance with their privacy policies. You can access their privacy policies via the following links:
We use Squarespace as the e-commerce platform for processing orders on our website. When you place orders on our website, your information will be processed by Squarespace and stored on their secure servers. Only the minimum amount of information is taken during the ordering process so that the order can be delivered, email notifications can be sent, and invoices can be issued after dispatch.
Legal basis for processing: necessary to perform a contract (Article 6(1)(b) of the General Data Protection Regulation).
The reason why it is necessary to perform a contract: is to fulfil your contractual obligation to pay for the goods or services you have ordered from us.
Email list communications
At checkout, when placing an order, you will have the option of joining our email list.
You can opt-in to receive additional communications from us in relation to company news, special offers, product information, charities we support and animal health advice by email by ticking the box 'Subscribe to our email list'.
We will send you this additional information only if you opt-in to receive it.
Legal basis for processing: consent (Article 6(1)(a) of the General Data Protection Regulation).
Consent: you give your consent to us sending you information about our company, goods and services, etc. by signing up to receive such information in accordance with the steps described above.
Transfer and storage of your information
We use a third-party service to send out our e-newsletter and administer our mailing list, called AWeber. You can view more information by viewing their privacy policy.
Information you submit to subscribe to our newsletter/mailing list will be stored outside the European Economic Area on AWeber's servers in the United States of America. For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.
Use of web beacons in emails
Emails sent using AWeber use technologies such as web beacons (small graphic files), which allow us to assess the level of engagement our emails receive by measuring information such as the delivery rates, open rates and click-through rates which our emails achieve.
This section sets out how we obtain or collect information about you from third parties.
Information received from third parties
Generally, we do not receive information about you from third parties. The third parties from which we receive information about you will generally include Squarespace who pass order information to us when one has been placed on our website as they operate the ecommerce platform used on our website.
Information we obtain from third parties will generally be your name, email address and delivery address, but will include additional information about the products or services you have purchased.
Legal basis for processing: necessary to perform a contract or to take steps at your request to enter into a contract (Article 6(1)(b) of the General Data Protection Regulation).
Reason why it is necessary to perform a contract: where a third party has passed on information about you to us (such as your name and email address) in order for us to provide services to you, we will process your information in order to take steps at your request to enter into a contract with you and perform a contract with you (as the case may be).
Information obtained by us from third parties
In certain circumstances (for example, to verify the information we hold about you or obtain missing information we require to provide you with a service) we will obtain information about you from certain publicly accessible sources in the EU, such as business directories, and websites (including your own website if you have one). As an example, order information is occasionally passed to us with missing or inaccurate address information, such as the postcode. We will check this information if we suspect there is an error online using Royal Mail resources (e.g. https://www.royalmail.com/find-a-postcode) so that this information can be verified or corrected which will orders will be delivered on time.
This section sets out the circumstances in which we will disclose information about you to third parties and any additional purposes for which we use your information.
Disclosure of your information to service providers
We use a number of third parties to provide us with services which are necessary to run our business or to assist us with running our business and who process your information for us on our behalf. These include the following:
Hosting provider (United States of America), including Squarespace. Their privacy policy is available here: https://www.squarespace.com/privacy/
Email provider (United Kingdom)
Mailing list provider (United States of America), including AWeber. Their privacy policy is available here: https://www.aweber.com/privacy.htm
Ecommerce provider (United States of America), including Squarespace. Their privacy policy is available here: https://www.squarespace.com/privacy/
Apart from our email provider, which is located in the United Kingdom, our other service providers are located in the United States of America.
Your information will be shared with these service providers where necessary to provide you with the service you have requested, whether that is accessing our website or ordering goods and services from us.
We do not display the identities of all of our service providers publicly by name for security and competitive reasons. If you would like further information about the identities of our service providers, however, please contact us directly by email and we will provide you with such information where you have a legitimate reason for requesting it (where we have shared your information with such service providers, for example).
Legal basis for processing: legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest relied on: where we share your information with these third parties in a context other than where is necessary to perform a contract (or take steps at your request to do so), we will share your information with such third parties in order to allow us to run and manage our business efficiently.
Disclosure of your information to other third parties
We disclose your information to other third parties in specific circumstances, as set out below.
Providing information to Google Inc.
Google collects information through our use of Google Analytics on our website. Google uses this information, including IP addresses and information from cookies, for a number of purposes, such as improving its Google Analytics service. Information is shared with Google on an aggregated and anonymised basis. To find out more about what information Google collects, how it uses this information and how to control the information sent to Google, please see the partners page of Google’s privacy policy
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest(s): meeting our contractual obligations to Google under our Google Analytics Terms of Service and allowing the Google Analytics to work on our website
You can opt out of Google Analytics by installing the browser plugin here
Transfer and storage of your information
Information collected by Google Analytics is stored outside the European Economic Area on Google's servers in the United States of America.
For further information about the safeguards used when your information is transferred outside the European Economic Area, see the section of this privacy policy below entitled Transfers of your information outside the European Economic Area.
Sharing your information with third parties, which are either related to or associated with the running of our business, where it is necessary for us to do so. These third parties include our accountants, business partners and insurers. Further information on each of these third parties is set out below.
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: running and managing our business efficiently.
Accountants
We share information with our accountants for tax purposes. For example, we share invoices and statements we issue and receive with our accountants for the purpose of completing tax returns and our end-of-year accounts.
Our accountants are located in the United Kingdom.
Business partners
Business partners are businesses we work with which provide goods and services which are complementary to our own or which allow us to provide goods or services which we could not provide on our own. We share information with our business partners where you have requested services which they provide, whether independently from or in connection with our own services.
Our business partners are located in the United Kingdom.
Insurers
We may share your information with our insurers where it is necessary to do so, for example, in relation to a claim or potential claim we receive or make or under our general disclosure obligations under our insurance contract with them.
Our insurers are located in the United Kingdom.
Disclosure and use of your information for legal reasons
Indicating possible criminal acts or threats to public security to a competent authority
If we suspect that criminal or potential criminal conduct has been occurred, we will in certain circumstances need to contact an appropriate authority, such as the police. This could be the case, for instance, if we suspect that we fraud or a cyber crime has been committed or if we receive threats or malicious communications towards us or third parties.
We will generally only need to process your information for this purpose if you were involved or affected by such an incident in some way.
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interests: preventing crime or suspected criminal activity (such as fraud).
In connection with the enforcement or potential enforcement our legal rights
We will use your information in connection with the enforcement or potential enforcement of our legal rights, including, for example, sharing information with debt collection agencies if you do not pay amounts owed to us when you are contractually obliged to do so. Our legal rights may be contractual (where we have entered into a contract with you) or non-contractual (such as legal rights that we have under copyright law or tort law).
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: enforcing our legal rights and taking steps to enforce our legal rights.
In connection with a legal or potential legal dispute or proceedings
We may need to use your information if we are involved in a dispute with you or a third party for example, either to resolve the dispute or as part of any mediation, arbitration or court resolution or similar process.
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest(s): resolving disputes and potential disputes.
For ongoing compliance with laws, regulations and other legal requirements
We will use and process your information in order to comply with the legal obligations to which we are subject. For example, we may need to disclose your information pursuant to a court order or subpoena if we receive one or to the National Crime Agency in connection with suspected or potential money laundering matters.
Legal basis for processing: compliance with a legal obligation (Article 6(1)(c) of the General Data Protection Regulation).
Legal obligation(s): legal obligations to disclose information which are part of the laws of England and Wales or if they have been integrated into the United Kingdom's legal framework (for example, in the form of an international agreement which the United Kingdom has signed).
Legal basis for processing: our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).
Legitimate interest: where the legal obligations are part of the laws of another country and have not been integrated into the United Kingdom’s legal framework, we have a legitimate interest in complying with these obligations.
This section sets out how long we retain your information. We have set out specific retention periods where possible. Where that has not been possible, we have set out the criteria we use to determine the retention period.
Retention periods
Order information: when you place an order for goods and services, we retain that information for a minimum period of six years following the end of the financial year in which you placed your order, in accordance with our legal obligation to keep records for tax purposes under paragraph 6, Schedule 11 of the Value Added Tax Act 1994.
Correspondence and enquiries: when you make an enquiry or contact us by email or via our contact form, we will retain your information for as long as it takes to respond and to fully resolve your enquiry. These records are then held for a further 6 further month(s) after the initial contact, in case there is any further contact, after which point we will delete the information you have submitted.
Mailing list: we retain the information you used to sign up for our newsletter/mailing list for as long as you remain subscribed (i.e. you do not unsubscribe) or if we decide to cancel the service which we provide, whichever occurs first.
Criteria for determining retention periods
In any other circumstances, we will retain your information for no longer than necessary, taking into account the following:
the purpose(s) and use of your information both now and in the future (such as whether it is necessary to continue to store that information in order to continue to perform our obligations under a contract with you or to contact you in the future).
whether we have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulation).
whether we have any legal basis to continue to process your information (such as your consent).
how valuable your information is (both now and in the future).
any relevant agreed industry practices on how long information should be retained.
the levels of risk, cost and liability involved with us continuing to hold the information.
how hard it is to ensure that the information can be kept up to date and accurate.
any relevant surrounding circumstances (such as the nature and status of our relationship with you).
Measures taken to secure your information
We take appropriate technical and organisational measures to secure your information and to protect it against unauthorised or unlawful use and accidental loss or destruction. These actions include:
only sharing and providing access to your information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible.
using secure servers to store your information.
verifying the identity of any individual who requests access to information prior to granting them access to information.
using Secure Sockets Layer (SSL) software to encrypt any information you submit to us via any of the forms used on our website and any payment transactions you make on or via our website
Transmission of information to us by email
Transmission of information over the internet is not entirely secure, and if you submit any information to us over the internet (whether by email, via our website or any other means), you do so entirely at your own risk.
We cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to us by such means.
Your information will be transferred and stored outside the European Economic Area (EEA) in the circumstances set out below.
We will also transfer your information outside the EEA or to an international organisation in the unlikely event that we are required to comply with legal obligations to which we are subject (compliance with a court order, for example). Where we are required to do so, we will ensure appropriate safeguards and protections are in place.
Email List / Newsletter
Information you submit to us when you sign up for our newsletter or join our mailing list (using your name and email address) is transferred outside the EEA and stored on our third-party mailing list provider's servers. Our third-party mailing list provider is AWeber Systems. You can access their privacy policy at https://www.aweber.com/privacy.htm.
Country of storage: United States of America. This country is not subject to an adequacy decision by the European Commission.
Safeguard(s) used: AWeber Systems has self-certified its compliance with the EU-US Privacy Shield, which can be viewed on the Privacy Shield Framework website. The EU-US Privacy Shield is an approved certification mechanism under Article 42 of the General Data Protection Regulation, permitted under Article 46(2)(f) of the General Data Protection Regulation. You can view further details on the decision made by the European Commission regarding the adequacy of the EU-US Privacy Shield on their website.
Payment processing
When you pay for goods and services on our site, you have a couple of options available, which cover many of the most common payment methods available. Using these methods, information about your order and the processing of your order may be transferred outside the European Economic Area.
Stripe
Information processed by Stripe is transferred outside the EEA and stored on Stripe’s servers. For more information, you can access Stripe's privacy policy.
Country of storage: United States of America. This country is not subject to an adequacy decision by the European Commission.
Safeguard(s) used: Stripe is our payment processor partner used on our website, and they are the only entity that has access to your credit card number when selecting this payment option. We do not store or have access to your credit card number or any other payment details. Stripe’s services in Europe are provided by a Stripe affiliate called Stripe Payments Europe Limited who are located in Ireland. In providing Stripe Services, Stripe Payments Europe transfers personal data to Stripe based in the US. To ensure the adequate protection of your personal data, Stripe has self-certified its compliance with the EU-US Privacy Shield, which can be viewed on the Privacy Shield Framework website.
The EU-US Privacy Shield is an approved certification mechanism under Article 42 of the General Data Protection Regulation, permitted under Article 46(2)(f) of the General Data Protection Regulation. As Stripe is responsible for the processing, transmission, and storage of card data, it must comply with the Payment Card Industry Data Security Standards (PCI DSS). Stripe has been audited by an independent PCI Qualified Security Assessor (QSA) and is certified as a PCI Level 1 Service Provider. This is the most stringent level of certification available in the payments industry. All credit card numbers are stored are encrypted and safely stored in Stripe's state-of-the-art data centre. This ensures both the security and integrity of your data.
PayPal
PayPal may transfer information they process about your order outside the European Economic Area (EEA). Where they do so, they will ensure appropriate safeguards are in place.
You can access more information by viewing PayPal's privacy policy.
Google Analytics
Information collected by Google Analytics (your IP address and actions you take in relation to our website) is transferred outside the EEA and stored on Google's servers. You can view more information by reading Google's privacy policy.
Country of storage: United States of America. This country is not subject to an adequacy decision by the European Commission.
Safeguard(s) used: Google has self-certified its compliance with the EU-US Privacy Shield, which can be viewed on the Privacy Shield Framework website. The EU-US Privacy Shield is an approved certification mechanism under Article 42 of the General Data Protection Regulation, permitted under Article 46(2)(f) of the General Data Protection Regulation. You can view further details on the decision made by the European Commission regarding the EU-US Privacy Shield on their website.
Your rights
Subject to certain limitations on certain rights, you have the following rights in relation to your information, which you can exercise by writing to The Petcare Factory, PO Box 190, Normanton, WF10 9DD, or sending an email to ask@thepetcarefactory.com:
to request access to your information and information related to our use and processing of your information.
to request the correction or deletion of your information.
to request that we restrict our use of your information.
to receive information which you have provided to us in a structured, commonly used and machine-readable format (e.g. a CSV file) and the right to have that information transferred to another data controller (including a third-party data controller).
to object to the processing of your information for certain purposes (for further information, see the section below entitled Your right to object to the processing of your information for certain purposes).
to withdraw your consent to our use of your information at any time where we rely on your consent to use or process that information. Please note that if you withdraw your consent, this will not affect the lawfulness of our use and processing of your information on the basis of your consent before the point in time when you withdraw your consent.
Following Article 77 of the General Data Protection Regulation, you also have the right to complain with a supervisory authority, in particular in the Member State of your habitual residence, place of work or of an alleged infringement of the General Data Protection Regulation.
For the purposes of the UK, the supervisory authority is the Information Commissioner's Office (ICO), the contact details of which are available at: https://ico.org.uk/global/contact-us/.
Further information on your rights in relation to your personal data as an individual
The above rights are provided in summary form only, and certain limitations apply to many of these rights. For further information about your rights in relation to your information, including any limitations which apply, please visit the following pages on the ICO’s website:
How we verify your identity
Where we possess appropriate information about you on file, we will attempt to verify your identity using that information.
If it is not possible to identify you from such information, or if we have insufficient information about you, we may require original or certified copies of certain documentation in order to be able to verify your identity before we can provide you with access to your information.
We can confirm the precise information we require to verify your identity in your specific circumstances if and when you make such a request.
You have the following rights in relation to your information, which you may exercise by writing to The Petcare Factory, PO Box 190, Normanton, WF10 9DD or sending us an email to ask@thepetcarefactory.com.
to object to us using or processing your information where we use or process it in order to carry out a task in the public interest or for our legitimate interests, including 'profiling' (i.e. analysing or predicting your behaviour based on your information) based on any of these purposes.
to object to us using or processing your information for direct marketing purposes (including any profiling we engage in that is related to such direct marketing).
You may also exercise your right to object to us using or processing your information for direct marketing purposes by:
clicking the unsubscribe link contained at the bottom of any marketing emails which we send to you and following the instructions which appear in your browser, showing your subscription details, following your clicking on that link.
sending an email to ask@thepetcarefactory.com, asking that we stop sending you marketing communications or by including the words "OPT OUT".
For more information on how to object to our use of information collected from cookies and similar technologies, please see the section entitled How to accept or reject cookies in our cookie policy.
'Sensitive personal information' is information about an individual that reveals their racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information for the purpose of uniquely identifying an individual, information concerning health or information concerning a natural person's sex life or sexual orientation.
We do not knowingly or intentionally collect sensitive personal information from individuals, and you must not submit sensitive personal information to us.
If, however, you inadvertently or intentionally transmit sensitive personal information to us, you will be considered to have explicitly consented to us processing that sensitive personal information under Article 9(2)(a) of the General Data Protection Regulation. We will use and process your sensitive personal information for the purpose of deleting it.
We update and amend our Privacy Policy from time to time.
Minor changes to our Privacy Policy
Where we make minor changes to our Privacy Policy, we will update our Privacy Policy with a new effective date stated at the beginning of it. Our processing of your information will be governed by the practices set out in that new version of the Privacy Policy from its effective date onwards.
Major changes to our Privacy Policy or the purposes for which we process your information
Where we make major changes to our Privacy Policy or intend to use your information for a new purpose or a different purpose than the purposes for which we originally collected it, we will notify you by email (where possible) or by posting a notice on our website.
We will provide you with the information about the change in question and the purpose and any other relevant information before we use your information for that new purpose.
Wherever required, we will obtain your prior consent before using your information for a purpose that is different from the purposes for which we originally collected it.
Children’s Privacy
Because we care about the safety and privacy of children online, we comply with the Children's Online Privacy Protection Act of 1998 (COPPA). COPPA and its accompanying regulations protect the privacy of children using the internet. We do not knowingly contact or collect information from persons under the age of 18. The website is not intended to solicit information of any kind from persons under the age of 18.
It is possible that we could receive information pertaining to persons under the age of 18 by the fraud or deception of a third party. If we are notified of this, as soon as we verify the information, we will, where required by law to do so, immediately obtain the appropriate parental consent to use that information, or if we are unable to obtain such parental consent, we will delete the information from our servers. If you would like to notify us of our receipt of information about persons under the age of 18, please do so by emailing ask@thepetcarefactory.com.
California Do Not Track Disclosures
"Do Not Track" is a privacy preference that users can set in their web browsers. When a user turns on a Do Not Track signal in their browser, the browser sends a message to websites requesting that they do not track the user.
Currently, we do not respond to Do Not Track browser settings or signals. In addition, we use other cookies to track visitors to the website. Those tools may be used by us and by third parties to collect information about you and your internet activity, even if you have turned on the Do Not Track signal. For information on how to block and opt out from tracking technologies used on our website, see our cookie policy.
This Privacy Policy is based on a General Data Protection Regulation (Regulation (EU) 2016/769) (GDPR) compliant template provided by GDPR Privacy Policy. For further information, please visit their website.
The copyright in this Privacy Policy is either owned by or licensed to us and is protected by copyright laws worldwide and copyright protection software. All intellectual property rights in this document are reserved.
Where we display the GDPR Privacy Policy logo on our website, this is used to indicate that we have adopted a privacy policy template provided by GDPR Privacy Policy as the basis for creating this Privacy Policy.